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Do you run a business in or near Brisbane?

 

Build a business website and be found by new customers in

as well as Spring Hill, South Brisbane, Petrie Terrace, Kangaroo Point, Fortitude Valley, West End, Milton, Highgate Hill, New Farm, Red Hill, Paddington, East Brisbane, Kelvin Grove, Teneriffe, Herston and your own location at Brisbane and even the entire of Australia

 

Web design

 

Building a website that has high converting design, layout and a great user experience will help your business grow. Brand awareness, how many people know your business by name, recognise your business logo and actively see you online is the best way to transform your business from a 9-5 bricks and mortar business into a 24/7 shopfront that generates income for you while you sleep.

Most Brisbane based web design companies will want to charge you thousands of dollars for even the most basic website. If you understand the basic principles of website design and how to make your own website, you’ll wonder why you didn’t do it sooner.

Lets look at the top ten design aspect of the site before we even begin to build a business website.

The homepage, your online shop front, this page has capture the attention of the visitor with 2-3 seconds.
It should have a very strong CTA (call to action) above the fold. That’s the top section of the webpage that the visitor sees first before they begin to scroll.
It should have a very clear Unique Selling Proposition (USP) not that many businesses are completely unique. This means that you need to find what makes your business unique and stand out form all the other businesses nearby

Before you begin making your website, let’s look at the top design aspects of the site and what pages you should include before we even start to build a business website.

The Homepage

Your online shop front, this page needs to have captured the attention of the visitor with 2-3 seconds.
It should have a very strong CTA (call to action) above the fold. That’s the top section of the webpage that the visitor sees first before they begin to scroll.
It should have a very clear Unique Selling Proposition (USP). Not that many businesses are unique. Meaning you need to find what makes your business unique and what makes it stand out from all the other stores or shops nearby.

The remainder of your home page should have clear ways that your business can solve the visitor’s problem, that is the reason they have visited your website. It should logically identify their problem so that the user can relate to it.

Creating a logical flow will demonstrate to the user that you understand their issues and you are a credible business to solve it. As you move down the page, you should provide proof that you are capable of solving their problem.
As you create the page, it should have clear CTA (call to action) at various places throughout the page.

The Contact Page

This page should have a form on it for visitors to get in touch with you. It is not advisable to have your email address on this page or as the page gets crawled by spam bots that email address with end up on a lot of lists and will receive a large amount of spam email over time.

A common mistake made when it is your primary sales or support email address it then becomes troublesome filtering out spam from potential customers.

The contact page should also have your business address and other important trading details like office or shop open hours, days of trading and any other relevant licences that apply to your industry. Providing your address will also help with SEO (search engine optimisation) when linked to GMB (Google my business)

The About Page

Is an excellent opportunity to showcase your team, key staff or yourself. The about page should be the only page you should be talking about yourself awards or corporate achievements

The about page should also have a photo of you or the team to show visitors that you are a real person and the visitor will begin to trust you or your organisation. When there is trust, a visitor is more likely to become a customer. Something beneficial if you are bricks and mortar business, if the visitor comes to your shop they will feel comfortable with they see familiar faces. It’s an excellent example of how on-page can help with sales off-page.

The Privacy Page

Is essential if you are running paid advertisements. Companies like Facebook and Google will disapprove your ads if they find you don’t have one. There are some excellent templates available online, but you should always consult a legal advisor if your business has complex policies.

The terms and conditions page is also another page that is required, if you have an existing business then you would already have standard terms and conditions of sale, with some minor adjustments then you could reuse the same document online and offline.

If the customer purchased in your offline store or purchases online there is consistency for them and the purchase should you need to enforce your refund policy or delivery terms for example?

Now to begin creating your website.

Most visitors will expect to be able to find your shop or business on the internet. Whether you are selling online, or want to provide information about your business, services and contact details, having a website is almost essential.

Start by thinking about what you hope to achieve with your website by drawing up and writing out the pages before you start creating. Researching your competitors’ sites can also help you get a clear idea of what might work best for your business.

To create the website, you should follow these necessary steps.

1. Registering a domain name

The domain name should reflect your products or services, so your customers can find your business easily through search engines like Google. Your customers might also expect your domain name to be similar or close to your current business name.

Your domain name will be used in your email address. You can use free email providers such as Gmail for sending emails, but a business address will look a lot more professional.

When you are ready to register the domain name, you will need to find a registrar then pay an annual fee. Accredited registrars like That Tech Guy are organisations that are authorised by auDA, who is the Australian domain name administrator. If you are registering an international name as a .com, then different rules and compliance apply. That Tech Guy provide services to people who want to register a new domain name, renew an existing domain name, and make changes to their domain name records.

2. Finding a web hosting company

Find a web hosting company so that you can to get your domain name on the internet. Most internet service providers offer web hosting services. They can also provide you with multiple email addresses depending on the hosting plan you purchase.

There are monthly fees for web hosting that will vary depending on the size of your website and how many visits your site gets each month.

3. Preparing the content

Think about what you would like your customers to achieve via your website. It helps you work out the best sections and pages you will include. Consider the information or transactions your customers are going to make and be sure your site is structured to make it easy for them to find and do everything they need.

Just as you might hire a professional to design your site, you might also want to consider hiring a professional to write and structure your content.

A website that is well designed and easy for customers to use will help your business stand out. Having relevant and appropriate content and images will help customers understand your products and services and will make them feel comfortable with buying from your company.

4. Build your website

You can build your site or have a professional web developer build it for you. Websites need to be kept up to date, so make sure you plan for ongoing maintenance.

You can use a website publishing package to build your website. These are similar to word processors, but also have inbuilt features to convert your text and images to web content and send it to your site.

Having someone else build a website for you is a good idea if you’re new to online business. A company like That Tech Guy can make your site quickly and provide guidance on successful web design. Hiring a professional can be particularly useful if you are looking at having an online shop or offering other services through your website.

You will need to design your website so it can be used on smartphones and other mobile devices. Optimising your website for mobile use means that the growing number of people using phones and tablets to access the internet can use your site while they are on the go.

Useful tips for creating a website

  • Think about what your customers want to know, not just what you want to tell them.
  • Use professionals to help you. An unprofessional website can potentially put customers off.
  • Update your website regularly, especially if you include information about your prices.
  • Make sure your contact details are correct and easy for your customers to find.

Promote your website

in your marketing material and include it on your business cards. You can also begin digital marketing which is a service available from That Tech Guy.

Find out how you can make your website easy for search engines, such as Google, to find. SEO is an acronym for search engine optimisation (SEO). A web developer can help you with SEO for your website.

Summing up

Making a website can be hard, and from only $120 p/mth, you can get everything included in your site build, hosting design, SEO and also marketing services.

No upfront costs, no contracts, no exit fees, no surprises. Find out more here.

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