That Tech Guy Presents
The Ultimate WordPress Masterclass
If you are you considering building a website, then this two-day MasterClass is a must do event!
How to choose a domain name. What criteria should you use to select the best name that will work well with your brand and also help you rank in search engines.
We then learn how to mange your domain name and set it up to work with any hosting company.
We discuss the difference with hosting companies. What to look for when choosing a good host and what to avoid.
We then configure your hosting account to work with your domain name.
Now you have your domain name and hosting all setup, it’s time to install WordPress.
We Install your own copy of WordPress So you are ready to build your website.
We take you on a tour of WordPress so you understand The Dashboard, plugins, pages, posts and themes.
Most site failures could be easily fixed if a good backup strategy was in place.
We learn how to create an automated backup plan with off site storage.
The look and feel or your website and user experience is critical to visitors visiting and staying engaged and converting into sales on your website.
We look at themes in detail as it sets the websites foundation
WordPress plugins are key to functionality on your website. They are also the cause of a lot of issues websites on websites.
We look at how to spot a good plugin from a bad one. How to install plugins and activate plugins while minimising conflicts.
We take a deep dive into images and their use on a WordPress website.
Image dimensions and file size can make or break your WordPress website. We learn how and what to use to resize your images and compress them.
We explore the difference between Posts and pages. The blog is a main part of the website, and responsible for a lot of the site’s SEO. We create the main blog page, layout and a new post.
Design is key to a successful website. It forms part of the user experience. Learn how to give your website a professional look and feel.
This is where we get hands on and start building the website framework. We create the pages, menu, header and footer.
We build the site pages needed for all websites. We explore different sections and modules that add functionality to the page.
We explore the difference between Posts and pages. The blog is a main part of the website, and responsible for a lot of the site’s SEO.
We create the main blog page, layout and a new post.
Without quality content your website will have no visitors, low conversions and will not rank in the search engines.
We discuss how much content is needed and how to lay it all out on the page.
We explain SEO (search engine Optimisation) and GMB ( Google My Business) in detail. We teach you how to do keyword research, competitor analysis and backlinks. we then look at how to setup your google my business account.
Tracking your website visitors is critical now days to understand user behaviour, what pages perform and which ones don’t. We setup Google analytics and your Facebook pixel.
Google analytics is vital part of every website we show you around the main interface of Google analytics and what to look for when monitoring visitors.
Now you have your website up and running it’s critical that you maintain the plugins you have installed and also the core WordPress files.
We show you a simple way to update your website and keep it running as it should
Nearly all websites hacked are due to outdated plugins.
Security is key to everything about your website, It is only as good as the weakest password or a single out of date plugin. We discuss best practice and how you can keep your website secure.
Now that you have a great website and lots of visitors it’s time to monetise it. We cover installing and configuring eCommerce, setting up a product to start selling online. All without any additional costs.
This event will sell out fast! Special Early bird Rates expire soon.
Venue: Cambridge Hotel Sydney
Directions From Sydney Airport
Accomplished speaker and Qualified Trainer & Accessor - That Tech Guy
Paul Smith – That Tech Guy, has over 20 years experience building websites, Servers, SEO and knows small business. His skill and experience is unmatched in the industry.
This Masterclass is like no other!
We teach using a hands on approach. You bring your own laptop and build a fully functioning live website.
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